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Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement
Comscore has won Media Rating Council backing for some crucial areas of TV audience measurement, approval that Madison Avenue craves
Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win that threatens to erode Nielsen ‘s dominance of the field. Comscore has been working for months to win backing from the MRC, an independent industry organization that scrutinizes various measurement methodologies and whose support is viewed as crucial by many large advertisers that spend millions of dollars on TV. “The insights we’re now able to deliver, built on MRC accredited big data measurement, are a massive differentiator for Comscore amid rapid change in the market.”
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