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Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
Comscore intends to burnish its abilities to measure the effectiveness of in-game advertising with an expanded pact with Anzu
Anzu nis known for its ability to create ad units for gaming audiences and place them inside premium titles. Advertisers are eager to test any number of new media platforms, but need measurement systems in place to give them feedback on how their investment performs. “The effort marks a significant milestone in our long-standing partnership, with Comscore’s ability to provide a broad view across platforms and environments proving extremely valuable to us and our advertiser partners.”
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