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Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety’s Executive Studio
Excutive from Disney, Mars, Pinterest and more chat inside Variety's Executive Studio, presented by Canva, at the 2024 Advertising Week.
Moderated by Variet y editors, Thursday’s conversations included the Academy, Emmy, and Grammy-winning artist Common, Pinterest ‘s head of global brand experiences and programs Judy Lee, and T-Mobile’s consumer chief marketing officer Vinayak Hegde, among many others. He discussed business applications across the industry, such as transformation curves and modeling to predict audience behavior, building at scale, and identifying key insights from data. Campbell added sponsorship opportunities and a new accelerator program for underrepresented small businesses called Project Elevate, which embodies the company’s entrepreneurial spirit.
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