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Common Signs With SMAC Entertainment
The talent management and production company will pursue strategic brand partnerships, endorsements and non-scripted projects for the award-winning artist.
His commitment to keeping it real and making a difference aligns perfectly with our motivating force at SMAC, and we believe Common is not just a great fit; he’s a game-changer. Beginning immediately, the new association will be overseen by Schwartz-Morini and fellow SMAC executives April Guidone and Derek Sanderson. Established in 2011, SMAC Entertainment represents rapper Wiz Khalifa, television personality Michael Strahan and Deion “Coach Prime” Sanders, among other clients.
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