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Coming to CES: Nielsen Offers New Way to Find Live Sports on TV and Streaming Video
Nielsen's Gracenote will debut a new service at CES that helps sports fans find their favorite live game, no matter what service they watch
Fans can find data, live sports schedules and search capabilities, and Gracenote expects to offer future product add-ons like a display of game scores; team standings; and nods to athlete appearances in entertainment content. “Sports programming has the unique ability to attract large and passionate audiences making it invaluable to video providers seeking to drive engagement and time spent with their services,” said Bill Michels, chief product officer at Gracenote, in a statement. With 93% of games spread across regional sports networks, local channels, streaming services and league-developed direct-to-consumer offerings, many professional baseball fans faced difficulty watching their favorite teams play.
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