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Comcast Spinoff Will Be Called Versant, Mark Lazarus Announces
The spinoff of Comcast‘s cable networks has a name: Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company. There were many considerations for a suitable name. […]
Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company. Our internal team of incredibly skilled and experienced brand marketers, designers and media tacticians took into account our overarching goal to influence culture, connect communities and signify a unified direction forward.” There were certainly some others that we could have gotten behind, but after sitting with Versant for a couple of weeks now, I believe it will suit us well, evoke a sense of energy, and underscore our role in driving progress.”
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