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Comcast Spinoff Of Cable Networks Leaves Questions Of How A Split Between MSNBC And NBC News Will Work
Comcast‘s announcement that it will spinoff almost all of its cable networks has left a host of questions as to the path forward, particularly given the intertwined nature of NBC News with MSNBC and, to a lesser extent, CNBC. “I could be completely wrong. We could all be fired a year from now. You never […]
Cable channels in general have grappled with audience erosion, and while MSNBC achieved some ratings successes in the most recent election cycle, including beating CNN on some key breaking news moments, the worry is over long-term decline as viewers cut the cord, migrate to streaming, or turn to YouTube and social media alternatives. As much as the networks have been intertwined, in recent years MSNBC has been leaning in to its own primetime hosts, including Joy Reid, Rachel Maddow and Nicolle Wallace, as the key anchors for major breaking news events like election night. Earlier this year, a succession of MSNBC hosts spoke out publicly against the NBC News decision to hire Ronna McDaniel, the former Republican National Committee chair, as a commentator.
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