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Comcast Reveals Pricing for Netflix, Peacock, Apple TV+ Bundle
Comcast announced pricing for StreamSaver, a package that includes Peacock, Netflix and Apple TV+ for one discounted price.
Dave Watson, president and CEO of Comcast Cable, announced the details Tuesday at J.P. Morgan’s 2024 Global Technology, Media and Communications Conference. Bundles aggregating streaming services from would-be competitors have gained new popularity among traditional media companies, which view them as a way to cut customer-acquisition costs and reduce churn (i.e., cancelation rates). In addition, Venu Sports — a joint venture of Disney, WBD and Fox Corp. — anticipates launching a sports-centered live-streaming bundle in the fall of 2024, pending regulatory approval.
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