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Comcast Gets Max U.S. Bundling Rights Under Warner Bros. Discovery Renewal Deal
Comcast and Warner Bros. Discovery's distribution pact includes a provision that would let Comcast bundle Max in the U.S.
“Through these agreements, we will bring Warner Bros. Discovery’s extensive portfolio to our customers however they want to consume the content across our existing and future linear television and streaming bundles.” “These broad and multi-year agreements underscore the value and appeal of our linear portfolio for audiences in the U.S.,” said Bruce Campbell, Chief Revenue and Strategy Officer, Warner Bros. In addition, NOW UK and Ireland Entertainment members will also receive bundled access to the ad-supported version of Max seamlessly integrated into Sky’s NOW experience alongside other top content.
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