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Comcast Extends Olympics Through 2036, Paying $3B And Going From Rights Holder To Strategic Partner
Comcast is paying $3 billion to extend its Olympics rights deal through 2036.
The company's Olympic Games control rooms, and most of its staff, work here instead of Paris.Dade Hayes Comcast is paying $3 billion to extend its Olympics rights deal through 2036. The deal follows the 2024 Summer Olympics in Paris, which were by all accounts a smash hit for NBCU, boosting Peacock tune-in and subscribers and bringing a record advertising haul. The International Olympic Committee and Comcast said the deal also transforms the relationship with the media company, turning it from a rights holder to a strategic partner.
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