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Comcast CFO Weighs In On A Great Paris Olympics – “Big Moment For Company” And “Not Without Risk”
Comcast is still crunching numbers on the Summer Olympics in Paris but its CFO called the games "a big moment for the company” and “quite frankly, it was one that was not without risk."
Comcast is still crunching numbers on the Summer Olympics in Paris but Chief Financial Officer Jason Armstrong said today “it was a big moment for the company” and “quite frankly, it was one that was not without risk.” The 2024 summer games ran from July 29 through August 11 and averaged 30.6 million viewers across all NBCU platforms for the Paris Prime daytime telecast (2-5 p.m. Comcast, the cable business and Xfinity all used the games as a promotional marketing too,l driving traffic and boosting ratings as the company made it easier for viewers to find the events they wanted.
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