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Comcast Blunt On Steep Broadband Losses; Brian Roberts Says “Customer Pain Points” Being Addressed But Will Take Several Quarters
Comcast executives said the company is working on its customer service after a dip in Q1 Xfinity broadband subscribers but fixes will take several quarters.
Dave Watson, head of Connectivity & Platforms, and his team “have worked hard to understand the reasons for this disconnect and have identified two primary causes. The company has been “simplifying our pricing construct to make our price-to-value proposition clearer to consumers across all broadband segments, Cavanagh said, noting a first ever nationwide price guarantee for broadband that includes Xfinity and unlimited data for five years with no annual contract required and a premium unlimited Xfinity wireless plan. “Providing more value to our customers with less complexity and friction is a top priority, and you will see our go-to market approach continue to evolve over the coming months,” he said.
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