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Colin Callender’s Playground Nabs Alan Moore’s Fantasy Book ‘The Great When’ As Part Of Genre Expansion & Shift To Multi-Season Series


Playground has landed Alan Moore's novel 'The Great When' as the company is shifting focus to multi-season series & expands into fantasy and comedy.

“Alan Moore’s The Great When is an extraordinary work of imagination, combining elements of history, fantasy, and mystery to create a world that is both epic and intimate, strange yet deeply human,” said David Stern, Joint Managing Director of Playground, who has been the driving force behind the effort to secure the rights. Callender had a front-row seat to the changing TV landscapes both in the UK as producer of then-fledgling Channel 4’s first commission, the 1982 The Life and Adventures of Nicholas Nickleby, and as a top executive at HBO during its ascend to a premium programming standard. Playground co-production model, still largely driven by UK-first series orders, may have helped somewhat insulate the company from the ongoing U.S. industry contraction, which was exacerbated by last year’s Hollywood strikes, with the volume of sales and greenlights taking a hit.

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