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Coleen Rooney is being eyed up as the next Holly Willoughby as ITV bosses 'hope to capitalise on her girl next door charm for presenting roles'
ITV bosses are hoping to 'capitalise on Coleen's girl next door charm' and loyal fan base by offering her a big money TV deal, it has been reported.
The source added that advertisers and TV bosses will be keeping an eye on how Coleen's jungle stint goes and how she lands with the public - with big pay outs on the table if she is received well. As dinner time loomed in main camp on Friday, the celebrities were told they would have to sacrifice part of their spread to ensure Junkyard campmates Maura, Richard and newbie Dean got to eat. The source added that advertisers and TV bosses will be keeping an eye on how Coleen's jungle stint goes and how she lands with the public - with big pay outs on the table if she is received well
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