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Coca-Cola’s iconic 'Holidays Are Coming' ad is now a soulless and creepy dystopian nightmare made by AI

Nightmare before Christmas

Holidays are coming… but this time Coca-Cola has opted to strip the soul out of its iconic 1995 UK TV ad and use generative AI to recreate it. The advert was generated using Coca-Cola’s own Real Magic AI, which was launched last year in collaboration with Bain & Company and OpenAI. The AI model combines the capabilities of OpenAI's GPT-4 and Dall-E, and learns from Coca-Cola’s creative assets created over the brand’s 138-year history.

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