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Coachella 2025 Expands ‘Soberchella’ With More Non-Alcoholic Options Than Ever
Coachella 2025 expands Soberchella, offering more non-alcoholic drinks than ever for sober, sober-curious, and mindful drinking festivalgoers.
For example, in 2023, the brand says non-alcoholic sales at The New Bar spiked before Bad Bunny’s set as attendees paced themselves before the rapper took the main stage, demonstrating a broader cultural shift toward mindful drinking. “A lot of festivals think if they put a non-alcoholic beer on the menu they’ve done their job in covering the category and giving their attendees ‘a choice’ but that’s not what consumers want,” says Brianda Gonzalez, founder and CEO of The New Bar. Non-alc libations can be found at the Outstanding in the Field dinners, a limited menu at Veranda at the artist lounge, and within the Safari Campgrounds — a significant growth in inventory since previous years.
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