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CNN’s Mark Thompson Tells Advertisers Plans For New “Branded Verticals,” Magic Wall App Feature
The CNN chief made the announcement at the upfronts in New York.
CNN ‘s Mark Thompson told advertisers additional details about the network’s strategy, with plans to expand franchises to digital platforms and to build new branded verticals around topics beyond politics. Thompson has previously made the case that viewers are interested in a wider scope of coverage areas, while he has outlined plans to integrate linear TV and digital news units, and to boost CNN’s presence and innovation on smart phones and other mobile devices. CNN’s weekend strategy has relied in shows like a replay of HBO’s Real Time with Maher, with an American version of the British series Have I Got News For You joining the mix this fall.
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