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CNN Will Buck Tradition and Put Commercial Breaks in Biden-Trump Presidential Debate
CNN plans to buck tradition and run commercials in its June 27th telecast of a presidential debate between Joe Biden and Donald Trump
The Warner Bros. Discovery-backed cable-news outlet has been bedeviled in recent months by a lackluster program schedule that has curtailed ratings in key timeslots including weekday prime. In some years, advertisers have run commercials with messages that play off the fact that a presidential debate is taking placed and worked to air them before or after the policy statements and harsh words fly. CNN in 2019 sought a commitment of around $300,000 in advertising on the network before it would give a potential sponsor the chance to purchase commercials within two debates among Democratic presidential hopefuls.
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