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CNN To Reduce Staff By About 100 As CEO Unveils New Details Of “One Newsroom” Strategy; Layoffs Include Media Critic Brian Lowry — Update
The network will launch a subscription offering later this year.
By creating a clearly defined process and standardizing the information needed for every pitch, we will increase our ability to plan coverage, distribute it across multiple platforms, deliver better financial accountability, and eliminate some of the bottlenecks that currently slow us down. We plan to take the journalistic firepower, user-experience and commercial potential of CNN Digital to the next level with strategic commitment, significant fresh investment, an injection of specialist expertise and plenty of creativity and experimentation. Third, we will aim to help our audience and customers “live a better life,” as Ted Turner promised on our founding day in 1980, by creating a growing stable of “news you can use” offerings anchored by lifestyle and features areas where CNN already has brand permission and is competitively positioned to win.
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