Get the latest gossip
CNN Plans Launch of Digital Subscription Product by End of 2024 Amid Newsroom Layoffs
CNN plans to launch a new digital subscription product by the end of 2024 as its chief Mark Thompson pushes the cable network into broadband frontiers
“We plan to take the journalistic firepower, user-experience and commercial potential of CNN Digital to the next level with strategic commitment, significant fresh investment, an injection of specialist expertise and plenty of creativity and experimentation,’” said Thompson, who didn’t offer granular details about the new subscription concept. But it reveals his continued efforts to push CNN, a mainstay of traditional television into a new age even as news junkies increasingly turn to non-traditional video sources for both quick-hit information and in-depth reportage. Thompson laid out a vision of “creating a growing stable of ‘news you can use’ offerings anchored by lifestyle and features areas where CNN already has brand permission and is competitively positioned to win.
Or read this on Variety
