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CNBC Taps Robert Frank, Julia Boorstin to Expand ‘Verticals’ Strategy
CNBC is eager to reach new audiences with a new unit devoted to developing content verticals.
Operating in an era when traditional TV viewers are prone to seek news and information from new, digital sources means “people have more and more choices,” says KC Sullivan, CNBC’s president, in an interview. Since joining CNBC in 2023, Sullivan has pushed the network to focus more intently on its core business users, and not wander too far away from subjects of interest to those who buy, sell and trade financial assets. Meyers, the new verticals chief, is expected to work with staff ranging from TV producers to ad-sales and development executives to create content ideas that can attract consumers, but also new sponsorship concepts and lines of revenue.
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