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CNBC Strikes Distribution Deals With Apple, Roku for CNBC+
CNBC has struck new distribution deals with Apple and Roku for the nascent streaming service CNBC+
As of Wednesday afternoon, both Apple TV and Roku will distribute CNBC+ to users who purchase a subscription to the nascent service, which makes available live-streams of the business-news outlet’s programs from the U.S., Europe and Asia along with a library of past U.S. shows. A significant part of CNBC’s subscriber base keeps up with the network’s daily markets coverage outside the home, so executives believe some portion of viewers will be eager for a product that lets them watch programming while commuting on a train or as they try to handle dynamics on a trading floor. Indeed, the subscriber base for CNBC’s main cable outlet is expected to decline, according to Kagan, a research firm that is part of S&P Global Market Intelligence.
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