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Clipse Release Sleek, Cinematic Video for ‘So Be It’
Clipse has released the Hannan Hussain-directed video for their song 'So Be It.'
The black-and-white, Hannan Hussain-directed video showcases the brothers rapping on the site of a mansion, with classic luxury cars strewn about in lieu of the modern vehicles that artists typically boast alongside. And it feels like the rollout for “So Be It,” with a radio premiere and no immediate DSP release, was a gift for the blog-era fans who grew up with them and weathered MP3s that were staticky and DJ-tagged to death just to listen to their favorites. In tandem with their recent editorial profiles, Clipse are giving us an intentional, music-focused album rollout that feels like yesteryear, before Instagram Live sessions, tweetstorms, and interviews with streamers became the promotional norm.
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