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CJ ENM Boss Reveals Bumper $818M Content Spend As He Declares 2025 The “First Official Year Of Global Expansion”
CJ ENM CEO Yoon Sang-hyun has talked his $818M content spend, Severance, Netflix and partnerships with Warner Bros.
In a wide-ranging discussion, Yoon provided insight into this mega content warchest, CJ’s global partnerships with the likes of Warner Bros Discovery (WBD) and Fifth Season, preparing for a possible re-entry into the Chinese market as well as international expansion plans for OTT platform TVING. “Building on that momentum, we’re seeing more opportunities to pitch and sell those upcoming titles to a range of platforms, so we’re hopeful that this year will mark a real turning point, both in terms of content output and then financial recovery.” Drawing on his varied experience, Yoon has pushed CJ to make inroads in China and Japan recently, forging a three-year partnership with Japanese broadcaster TBS last year, focusing on co-production.
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