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Citing L.A. Wildfires, State Farm Cancels Super Bowl Ad, Delays ‘Severance’ Tie-In Spots
Citing the L.A. wildfires, insurance provider State Farm has canceled its plan to have an ad on next month's Super Bowl and also delayed production of a tie-in campaign with Apple TV+ series Severance.
The Super Bowl ad was to have marked a return to the Big Game for the insurer, whose outing last year starring Arnold Schwarzenegger and Danny DeVito ranked as one of the best-received spots during the telecast. Marketers set up a bold stunt Tuesday in New York’s Grand Central Terminal, in which cast members Adam Scott, Britt Lower and Zach Cherry appeared as their characters in a pop-up glass cube. One source familiar with Super Bowl buying and selling trends told Deadline that no other brands in the insurance category – a robust one for sports – appeared to be on the verge of following State Farm to the sidelines for the Fox broadcast.
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