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Cinereach Pivots To Media Incubator Under New CEO Jennifer Strachan; Company Will Now Focus On Narrative Research And Strategy Development
Cinereach has announced a new direction for the organization under the leadership of new CEO Jennifer Strachan.
Cinereach will primarily operate as a media incubator focused on narrative research and strategy development, with the goal of advancing stories that spark greater curiosity, understanding, empathy, and agency. Cinereach’s researchers and partners will deconstruct social issues, map out their ecosystems, and ultimately identify highly entertaining narrative opportunities for film, television and emerging media. “I’m honored to lead this next chapter for Cinereach as we experiment to create a domino effect that puts the power of story to work with others in the ecosystem, building momentum toward greater cultural shifts.”
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