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CinemaCon 2025: Here’s What Worked & Didn’t Work


With a domestic box office year now lagging behind last year’s by -6% (it was -11% as of last Sunday), the motion picture industry needed CinemaCon this week like a pop of Viagra. Here’s some takeaways: There’s Still A Belief That Theatrical Can Work We are in a massive funk no doubt at the domestic […]

With Tom Cruise, Scarlett Johansson, Jenna Ortega, Leonardo DiCaprio, Ana de Aramas, Glen Powell, Chris Pratt, Ariana Grande, Cynthia Erivo, Zoe Saldana and many more in attendance, this CinemaCon wasn’t lacking in celebrity turnout. Such CinemaCon footage is typically held for later in a marketing campaign, but Gunn proudly gave it to fans online before Disney ‘s Marvel Cinematic Universe portion hit the stage on Thursday afternoon. I bring this up because there’s probably some talent rep out there who needs a Come to Jesus when realizing that the gains of capturing a star’s appearance goes a long way in promoting a project vs the fears that they’ll malaprop onstage.

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Florence Pugh turns heads in white mini dress while Emma Mackey looks radiant in black at CinemaCon 2025 in Las Vegas

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