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Cinema United CEO Wants 45-Day “Baseline” Window & “Only In Theaters” Marketing – CinemaCon
Cinema United CEO asked Hollywood studios for a 45-day theatrical window and marketing for “only in theatres".
Michael O'Leary, president and CEO of Cinema UnitedGetty Images; CinemaCon In a keynote address this morning, head of the trade group representing movie theaters asked Hollywood studios to commit to a 45-day window for all films and to marketing that emphasizes “only in theatres.” Michal O’Leary, president of Cinema United, also warned about the growing mania for costly premium large screen formats, and the need for independent theaters to have more autonomy in scheduling. Scheduling requirements which, for example, result in a G or PG-rated family-movie being played at 10:15 pm on a school night “when the theatre owner knows there is no audience for it, doesn’t make sense for movie fans, the exhibitor or the distributor.”
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