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Christian Dior appoints UK designer Jonathan Anderson as menswear boss

Man behind puzzle and pigeon bags, who transformed Loewe, brings buzz to French house as creative director

Jonathan Anderson, the designer who brought success, cool and viral fame to the Spanish label Loewe during his 11-year reign, has been announced as the new creative director of Christian Dior’s menswear collection. The strategy worked – when it was announced that he was leaving the brand, Dazed declared: “Jonathan Anderson’s Loewe era will go down in fashion history,” rounding up all the memorable items of his tenure, from Rihanna’s Super Bowl pregnancy-revealing outfit in 2023 to balloon heels on the catwalk and collaborations with the Japanese animators Studio Ghibli. With HSBC analysts judging the womenswear to be “a bit stale and repetitive” in January, Anderson – a man who thrives on a rebrand and a giant workload – overseeing both collections at Dior may be the answer.

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