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Chris Pula, Movie Marketing Maven Turned Philanthropist, Has Died At 69
Chris Pula, Movie Marketing Maven Turned Philanthropist, Has Died
As much of a mark as he made in marketing as the internet was becoming a “thing,” Pula is also remembered for leaving the business and became a philanthropist and a regular volunteer at Soup Kitchen in Provincetown, Massachusetts. Pula was a very opinionated executive — his brawls with Ain’t It Cool News proprietor Harry Knowles and his penchant for publishing reactions from test screenings were legend, as was his clashing with seasoned studio colleagues slow to embrace new formulas to squeeze opening weekends outside of traditional P&A spends — but his former colleagues also remember him as a great teammate and a generous spirit whose care for the welfare of others made them not surprised when he left Hollywood and devoted the latter part of his life to the needy. At New Line, one co-worker recalled, he would encourage colleagues on road trips to bring back whatever hotel accessories they could find, from shampoo to soap, and he would distribute them to organizations dedicated to helping the homeless.
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