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Chip and Joanna Gaines on Taking a Risk With New Family Content on Max and Their Next ‘Fixer Upper’ Special Edition

Chip and Joanna Gaines have been fixing up their content offering this fall with a focus on family friendly content.

Across “Roller Jam,” which concluded its first season Nov. 14, “Human vs. Hamster,” which debuted Nov. 21, “Second Chance Stage,” releasing Thursday, and “Back to the Frontier,” premiering next year, the Gaineses say they have only two real through lines for the four new shows: “emotional” content that’s family friendly. Chip Gaines described the shows as “very different” than what viewers have come to expect from the “Fixer Upper” couple and what they’ve created previously for HGTV and now for their own Magnolia Network. Before whatever the next “Fixer Upper” is airs, the Gaineses will get to debut the fourth and final show in their initial slate of Max family content: “Back to the Frontier.” And this one actually hits pretty close to home for the Gaineses, in the sense that these contestants — while attempting to live historically accurate lives for the American frontier era — are building their own houses, albeit with way fewer resources than Chip and Jo usually have at their disposal.

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