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Chinese New Year Box Office: Day 1 Hits High In Home Market; Imax Sets New Records
Chinese New Year box office is off to a big start in the home market with records for first-day grosses overall and for Imax
Chinese New Year box office started with a bang today in China, as Maoyan estimates 1.8B yuan ($248.3M) was generated for all films on day-one of the holiday period. Next up was China Film Group’s Legend of the Condor Heroes, director Tsui Hark’s period martial arts epic, adapted from the popular classic wuxia novel. Heading into the start of the Spring Festival, as the period is also known, pre-sales were strong; local media reported they hit 600 million yuan ($83M) as of last Sunday, setting a new record for the fastest time to the milestone.
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