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Chinese New Year Box Office Sets All-Time Record With $1.3B As ‘Ne Zha 2’ Looks To Make Global History
China’s Spring Festival 2025 has set a new record for box office during the holiday period with total Mainland grosses reaching RMB 9.51B ($1.3B)
Anything over Star Wars: Episode VII – The Force Awakens ’ $936.7M North American haul would make Ne Zha 2 the highest grossing movie ever in a single market. USC professor and China expert Stanley Rosen tells Deadline, “I think the most important reason for success is the familiarity and quality of the films, all of which are part of a franchise.” The Spring Festival frame is typically the most lucrative for cinemas during the year in China, so the performance this week doesn’t necessarily signal a return to full force, but it is encouraging after a dismal full-year 2024 which saw the market slide 25% overall versus 2023.
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