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Chinese Micro-Dramas Surge as Creatives Refine Genre and Companies Lure Name Talent
China’s micro-dramas surge in popularity as companies enlist name talent and trend goes viral around the world.
“Lower production costs and barriers to entry allow for greater creative experimentation and innovation, while the mobile-oriented distribution meets the audience’s preference for on-the-go entertainment,” said Ashley Dudarenok, founder of China consultant firm ChoZan. CCTV News reports that the government banned 25,300 micro-short-dramas in a three-month period ending February 2023, due to concerns over violent and “vulgar” content. “The turnover of trends goes so fast,” she says, “I expect that ‘adaptation and expansion’ of formats will renew itself into the next era, by which time it will be bots and AI processors enjoying their own reflections.”
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