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Chinese Game ‘Black Myth: Wukong’ Is an Instant Global Hit, Attracting Great Reviews, Praise at Home and Controversy Abroad
Chinese Game ‘Black Myth: Wukong’ is an instant global hit, attracting great reviews and controversy in equal measure.
The single-player game puts gamers in the role of the Monkey King, or Sun Wukong, a key character from “Journey to the West,” a 16th-century Chinese novel that has been retold in literally hundreds of films, TV shows and cartoons. Moreover, it sells as a one-time purchase of RMB268 ($37) for the standard version and RMB328 ($46) for a premium edition, rather than the typical Chinese “freemium” model, where a product is made available for free or little cost, but users then make multiple in-game micro-payments for benefits such as personalization and game powers or early access to new tiers and upgrades. “The list of forbidden subjects laid out in a document under ‘Don’ts’ — politics, ‘feminist propaganda,’ COVID-19, China’s video game industry policies and other content that instigates negative discourse,” reports the New York Times.
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