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Chinese Animation Powers Imax Growth as ‘Ne Zha 2’ Redefines Box Office Potential
Imax is betting big on the Asian market, with China's animation boom leading the charge.
In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with China’s animation boom leading the charge. The company has also developed technology that can “up res streaming” to deliver Imax-quality images for live content, successfully used for League of Legends esports events and NBA Finals broadcasts in China. As the theatrical exhibition industry continues to recover from pandemic disruptions, premium formats like Imax are positioned to capture an increasing share of the market, particularly in Asia, where audience demand for spectacle and quality shows no signs of slowing down.
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