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China National Day Box Office Falls 23% Short of Last Year


Box office in China over the country’s crucial National Day holiday season fell by 23% according to Maoyan.

Box office in China over the country’s crucial National Day holiday season fell by 23% according to Maoyan, a leading movie ticketing platform. Year-to-date box office is already $1 billion shy of 2023 figures at this point last year. And Maoyan says that its data on viewing frequency shows a gradual return of moderate and frequent moviegoers over the past three years.

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