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China Box Office Hits Record $1.3 Billion Over Lunar New Year, Imax Also Scales New Highs
China’s film market enjoyed a record-breaking Lunar New Year, amassing $1.31 billion in total box office revenue over the seven-day holiday period.
Leading the charge was Enlight Media’s “ Ne Zha 2,” which dominated the competition with a formidable $665.7 million to become the highest-grossing Lunar New Year title in history. “Creation of the Gods II: Demon Force” and “Detective Chinatown 1900” were released in select Imax locations across 11 countries, netting more than $1.2 million overseas. The Lunar New Year slate is set to continue playing in the region for the next month, running alongside Hollywood tentpoles like Disney’s “Captain America: Brave New World” and the re-release of Wong Kar-wai’s “In the Mood for Love.”
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