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Children’s TV Body Joins Growing List Urging UK Gov’t Intervention To Help Save Genre In Crisis
The Children's Media Foundation has urged UK government intervention to save genre after convening a summit.
The Children’s Media Foundation (CMF), which convened the summit earlier this month and was attended by YouTube, has forged a list of “possible interventions” required to help a genre in crisis and sent them to the UK culture department and regulator Ofcom. The eight proposals start with the government “needing to address the reality of the children’s media market as it is now, characterised by the loss of audience from UK broadcasters to online streaming and video sharing services.” Backing up recent comments made by BBC kids boss Patricia Hidalgo, the CMF said that “while there is UK-originated and international content of value on these platforms, the audience migration has nevertheless led to a reduction in culturally relevant and UK public service media reaching British children.”
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