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Chiefs-Raiders Secures Victory For Prime Video As Audience Grows 41% Vs. Last Year’s Inaugural Black Friday Matchup
The Chiefs beat the Raiders in Prime Video's second annual Black Friday matchup, which was up 41% versus last year
The Las Vegas Raiders and the Kansas City Chiefs went head-to-head in the NFL’s second annual Black Friday matchup on Prime Video, which was a smashing success for the streamer with 41% growth over last year’s inaugural game. So far, it seems that Prime Video has delivered in bringing about a new annual pop culture event on the day after Thanksgiving, which is exactly what execs told Deadline was the hope last year when it launched. Of course, Amazon already embraces Black Friday so heavily on the retail side, it makes perfect sense that the company would have a live entertainment component over the holiday weekend to drive even more consumers to the platform.
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