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Chester Cheetah Will Work With the Kool Aid Man, For a Price: How to Squeeze Ad Icons Into a Single Super Bowl Spot
Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, General Mills and others
To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached out to some of the nation’s biggest consumer-products companies, all of which happen to depend on Instacart to get everything from deodorant to frozen food on to the shelves and into the refrigerators of their customers, for the rights to use some of their best-known Madison Avenue mascots. Over the years, the Pillsbury Doughboy — his name is Poppin’ Fresh — has appeared in ads for Sprint, while the Maytag Repairman made a cameo in a spot for Chevrolet and the Taco Bell Chihuahua had a guest-star role in a pitch from Geico. Mr. Clean is spotted dashing down a street, inspired by Tom Cruise from “Mission: Impossible.” Instacart was advised to listen to Isaiah Mustafa, the actor who has portrayed the Old Spice character since its inception.
Or read this on Variety