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Cher, Donna Summer & More Earn Streaming Bumps Thanks to ‘RuPaul’s Drag Race’ Lip Syncs
Cher, Donna Summer and more artists earned streaming gains after their songs were featured in lip syncs on 'RuPaul's Drag Race' season 16.
Throughout the latest season of the franchise, songs featured in lip syncs have earned a 28.1% increase on average in total on-demand streams, including UGC (user-generated content), according to Luminate. Meanwhile, two Donna Summer songs nabbed similarly impressive streaming bumps thanks to a pair of lip-sync showdowns on this season of Drag Race. “This Time I Know It’s for Real,” Summer’s song used in a lip sync on April 12, secured a 180.9% increase in on-demand streams the day after the episode aired.
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