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Cher Lloyd claims her record label asked her to 'seduce' Justin Bieber to launch her career


The singer, 31, first rose to fame as a contestant on the ITV show in 2010, and after impressing the judges, and viewers, she signed to Simon Cowell 's record label Syco.

The singer, 31, first rose to fame as a contestant on the ITV show in 2010, and after impressing the judges, and viewers, she signed to Simon Cowell's record label Syco. The singer first rose to fame as a contestant on the ITV show in 2010 (pictured), and after impressing the judges, and viewers, she signed to Simon Cowell 's record label Syco Cher, who also shares daughter Delilah-Rae with her husband Craig Monk, added that it 'took her a very long time' to pluck up the carriage to get help from her GP

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Cher Lloyd

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Justin Bieber

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