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Cheetos to Leave Its Mark at Billboard Latin Music Week: Flavors of the Future, Reggaeton Beats & More


Prepare for Cheetos to take over Miami in mid-October

They’ll be joined by rising Mexican designer Kiko Baez and celebrity yoga coach Yudy Arias for a conversation dubbed Deja Tu Huella: Inspire Who’s Next moderated by Billboard’s Isabela Raygoza, Associate Editor of Español. During the week, Cheetos will also unveil their newest Deja tu Huella Ambassador, who will hit the road with the brand this month for a three-stop community college tour in support of its Uplift Scholarship program. The tour stops will touch down in Miami, Dallas and Los Angeles, and feature opportunities like Culinary Creator competitions and workshops, mentorship sessions, where students will be encouraged to leave their mark and invest in their dreams.

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