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Cheetos Takes Over Billboard Latin Music Week: See The Photos
The annual Miami takeover celebrated its 35-year anniversary
Cheetos left its mark on Miami as Billboard Latin Music Week’s 35-year anniversary saw panel programming, evening performances and more honor the concept of community and paying it forward. Featuring Dei V, Omar Courtz, Saiko and a surprise performance from J Balvin, the jam-packed evening at Wynwood Marketplace saw attendees get a dose of reggaeton from different eras, while experiencing the House of Huella activation, a one-of-a-kind experience that fused together the impact of the present and what’s to come in the future as people continue to leave their mark. Elsewhere, the futuristic Cheetosverse with a portrait wall honoring the Deja tu Huella ambassadors and Chester Cheetah found fans walking into an installation filled with all kinds of photo-worthy moments.
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