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Charter CFO Says Adding Streaming To Pay-TV And Broadband Will Lower Spectrum Churn, But “Too Early” Yet To Gauge Impact
Months into a push to integrate streaming into its Spectrum pay-TV and broadband packages, Charter Communications remains convinced the strategy is a winning one.
Asked at the Bank of America Media, Communications and Entertainment Conference if streaming integrations have kept Spectrum customers loyal, Charter CFO Jessica Fischer replied, “I’m not willing to call it yet. Fischer didn’t address the Disney-DirecTV situation, and wasn’t asked about it, but she said the company has added streaming outlets with a retail value of more than $30 a month at no extra cost to subscribers. Spectrum customers have gained access to Disney+, ESPN+, Vix and Paramount+ between January and August, and earlier Wednesday the company sealed a renewal with AMC Networks that included streamer AMC+.
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