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Chartbreaker: Knox Is ‘Not The 1975’ — But He Has a Hit of the Band’s Caliber
Knox's 'Not The 1975' continues to grow as the pop singer-songwriter's breakthrough hit at radio. Meet Billboard's March 2024 Chartbreaker.
That drive was quickly put to the test when the pandemic forced Knox to get creative with his promotional strategy while building a fan base on social media. The rallying track draws in listeners thanks to Knox’s witty songwriting: He references The 1975 hits “Chocolate” and “Oh Caroline” in his verses, then spins that pivotal L.A. conversation into the chorus. “With lyrics like ‘Vodka soda and baggy jeans/Using none of that art degree,’ how could [radio] not love it?” Blackford asks, with Mayers adding that he often sees a “waterfall effect” for an artist following a tour.
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