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Chartbreaker: How Michael Marcagi Joined the Folk-Pop Boom With a ‘Wild Little Rocket Ship’ Ride of a Hit
Michael Marcagi's 'Scared To Start' is the folk-pop singer's first Hot 100 hit and continues to grow. Meet Billboard's April 2024 Chartbreaker here.
The folk-pop singer-songwriter had just finished a recording session in Woodstock, N.Y., and emerged with three songs he felt captured the signature sound he’d been crafting, inspired by Bruce Springsteen as well as artists like Jim Croce and John Prine. Marcagi was eager to release one song as a single before the end of the year, while his manager, Alex Brahl, was hoping he would ramp up his presence on TikTok — and advocated for a regular quota of posts to increase exposure. “We were aggressive out of the gate in attacking the areas we knew would adopt the song with open arms,” says Will Morrow, Warner’s vp of viral marketing and digital development.
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