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Charli XCX: ‘Labels are desperate for artists to be liked, otherwise you’re bad, evil and wrong’
Straddling the underground and the mainstream, the pop star long felt like an outsider. She talks about finding her crowd, her ‘blunt’ new album, and complicated female friendships
In pop’s metaverse, where everything has been done before, PC Music made Technicolor postmodern “hyperpop” inspired by early 2000s eurodance, full of nostalgic references to the earliest days of the internet (the “XCX” comes from the name Charli used on Messenger when she was a pupil at Bishop’s Stortford College). Photograph: Tim Mosenfelder/Getty ImagesThe label, which stopped releasing new music last year, transcended genre, its heavy use of Auto-Tune and pitch-shift turning some of its singers into childlike, otherworldly avatars. Last month a satirical video for her latest single, 360, featuring Julia Fox, Chloë Sevigny, Hari Nef and other immaculate female celebrities, imagined a quest to find “the new hot internet girl”.
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