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Charli XCX Was So Sure People Wouldn’t Like ‘Brat’ She Cut Costs on Now-Iconic Cover Art: ‘Not Going to Appeal to a Lot of People’

Charli XCX purposely cut costs on the now-iconic 'Brat' cover art thinking fans wouldn't like the album so she could allocate funds to photo shoots.

After more than 15 years of writing and producing hit songs, the “360” singer was so convinced that fans were not going to like her Brat album that she purposely pinched pennies on the now-iconic cover art in order to shift funds to photo shoots and other promotional efforts. “Where the actual first idea of doing a text cover came from was to save money,” Charli told Apple Music’s Zane Lowe by way of explaining how the lime green blurry imagery came to be. It actually feels like it very much embodies the word ‘brat’ to kind of not be there because that is sort of less of the norm, I suppose, for female artists,” she said.

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